Decision Intelligence

Transform critical decisions into business advantage.

We improve the decisions behind planning, pricing, resource allocation and operations. By combining business expertise, AI and mathematical optimisation we deliver measurable impact.

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Team deliberating, composed inside the brand glyph shapes
What it is

From operational complexity to optimal decisions

The decisions that matter most directly affect growth, margins, service levels and operational performance. Yet they often involve conflicting priorities, limited resources and constantly changing conditions.

We help organisations improve and automate these decisions, combining business expertise, AI and mathematical optimisation to deliver measurable results across real operations

And then, we scale it.

Services

What we deliver

We combine them around the decisions that matter, from individual planning processes to connected, end-to-end decision chains.

Mathematical Optimization & Prescriptive Analytics

Find the best decision across multiple objectives and constraints using optimisation, operations research and scenario analysis.

Planning & Operational Optimisation

Improve demand, inventory, production, workforce, routing and capacity decisions across dynamic operations.

Digital Decisioning & Business Rules

Design and execute consistent, traceable decisions through business rules, decision services and real-time decisioning.

Process Intelligence & Process Mining

Discover how processes really operate, identify bottlenecks, redesign future flows and build a measurable improvement roadmap.

Intelligent Automation & AI Agents

Orchestrate AI, agents, rules, workflows, RPA and APIs to automate decisions while keeping people in control of exceptions.

DecisionOps

Monitor decision KPIs, adjust models and rules after go-live, and ensure adoption and scalability across the organisation.

How we create value

A business case for better decisions

We solve operational complexity to drive clear financial and performance results.

Operational Efficiency

Lower operating costs, better resource utilisation, reduced manual planning and faster response times.

Margin & Revenue

Optimised pricing and capacity allocation, lower stock-outs and faster adaptation to market changes.

Service & Productivity

Consistent decisions across teams, improved SLA performance and more expert time for high-value exceptions.

Working Capital & Resilience

Better inventory and procurement decisions, stronger scenario planning and rapid replanning during disruptions.

Risk & Compliance

Traceable, auditable decision logic with consistent policy application and human oversight.

Our methodology

Three phases, from opportunity to adoption.

Two views of the same engagement: three phases describe how a project runs over time, and the decision chain below describes what happens inside it.

01
PHASE 01

Find the Value

Opportunity discovery, process and decision definition, feasibility assessment, baseline setup and ROI prioritisation.

02
PHASE 02

Deliver the impact

Data and solution design, forecasting and AI integration, decision logic, workflow orchestration, testing and production deployment.

03
PHASE 03

Make it scalable

User training, change management, KPI monitoring, post-go-live adjustments, governance and expansion.

The decision chain

Inside those phases, every decision we build moves through five core layers — from data to measurable impact.

Data Measurable impact
01
Identify & Prioritise

Find where decisions cost or earn the most, and size the ROI before building.

02
Understand & Predict

Model how operations behave and forecast the outcomes that matter.

03
Optimize & Decide

Choose the best action across competing objectives and constraints.

04
Execute & Automate

Push the decision into the systems and workflows that run the operation.

05
Adopt & Scale

Measure decision KPIs, tune after go-live and extend to the next process.

From insight to decision to competitive advantage.

Proof points

Why Linkroad

15+ years of expertise

In mathematical optimisation and complex operational decisions.

Integrated capability

We combine prediction, optimisation, business rules, process mining and automation.

Production & adoption focus

Built for real-world deployment, sustained KPI measurement and long-term scale.

Tier 1 Partners

Working relationships with Gurobi, Celonis, More Optimal, ADONIS and Camunda.

Proven track record

Cross-industry experience across Retail, Transport & Logistics, Energy, Insurance, Manufacturing, Services and Banking.

In their words

Decision Intelligence in action

A short look at how we improve and automate the decisions behind planning, pricing and operations.

Success stories

Where we impact

Carrefour
Case study

Order calculation and replenishment at Carrefour

Replenishment decisions calculated automatically across stores, balancing service levels against stock and logistics constraints.

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Airbus
Case study

Production planner at Airbus

A production planning solution that turns constraints, capacity and demand into an executable plan.

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DIA
Case study

Warehouse-to-store shipments at DIA

Shipment decisions from warehouse to store optimised against demand, capacity and transport cost.

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Which decision is costing your business the most?

Turn better decisions into measurable advantage.

We help you identify that decision, quantify the opportunity and turn it into a capability that delivers results in your company’s daily operations.

Decisions are where strategy becomes results.

Let’s decide