Total Experience — Linkroad

Total
Experience

Experiences built around people. 
Designed to move business forward.

We connect strategy, experience and technology to transform business challenges into digital products, services and experiences that are relevant today and ready to evolve tomorrow.

From understanding what needs to change to designing, building and continuously improving it.

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Collaborative team working around shaped brand glyphs
What it is

From business challenge to meaningful experience

Technology alone does not create better experiences. Neither does design without understanding the business behind it.

Total Experience brings together strategy, product, design and technology to close the gap between what organizations want to achieve, what users actually need and what technology can make possible.

We work before the solution is fully defined, helping organizations understand what they really need to build, why it matters and how to make it happen.

And then, we build it.

Our approach

Principles that hold every engagement together

01

Strategy-to-execution

From identifying the opportunity to launching and evolving the final product.

02

Experience-first

Connecting business objectives with the people who will ultimately use, buy or interact with the solution.

03

Technology according to business

We choose the technology that best fits the challenge, not the technology we happen to have.

04

Mobile expertise

A heritage in mobile end-to-end that gives us deep expertise in interaction, performance and digital product development.

Services

One experience. Four connected layers.

01
Context & Strategy
Understand before building.
02
Experience & Product
Turn strategy into experiences people want to use.
03
Technology
Build the right solution with the right technology.
04
Communication & Growth
Make experiences connect, perform and grow.
01 — Context & Strategy

We explore the business, market, users and emerging signals to identify where the real opportunity lies and define the right direction.

What that includes
Research Trends & Signals Future Studies Strategic Design Service Design Product Strategy Digital Strategy Ideation & Co-creation Workshops Ecosystem Assessment Innovation Roadmaps
Mobile is part of our DNA.

Strategy, product, UX/UI, development, QA and analytics — mobile approached as one business-critical ecosystem.

How we create impact

We do not start
with technology.
We start with the challenge.

Every project is different, but our way of creating impact follows the same principle: understand first, decide better and build with purpose.

01

Understand

We explore the business context, user needs, market signals and existing ecosystem.

02

Define

We turn insights into a clear strategy, priorities and roadmap.

03

Design

We create experiences and products that connect business needs with real human behaviours.

04

Build

We select and implement the technology that best responds to the product and business context.

05

Evolve

We measure, optimise and identify the next opportunity.

01

Understand

We explore the business context, user needs, market signals and existing ecosystem.

02

Define

We turn insights into a clear strategy, priorities and roadmap.

03

Design

We create experiences and products that connect business needs with real human behaviours.

04

Build

We select and implement the technology that best responds to the product and business context.

05

Evolve

We measure, optimise and identify the next opportunity.

From challenge → to experience → to impact.

WHY LINKROAD

What makes us different

01

Mobile end-to-end expertise

Deep knowledge across strategy, UX, technology, QA and evolution of complex mobile products.

02

Strategy-to-execution

We can enter before the solution has been defined and stay until it is operating in the real world.

03

Business-driven technology

Native, cross-platform or web is not the starting point. The business challenge is.

04

Multidisciplinary teams

Strategists, designers, developers, QA, product, analytics, communication and growth specialists around the same challenge.

05

Connected to Linkroad

When an experience requires Data, AI, Modernization or another specialist capability, we connect the right expertise across the group.

In their words

See Total Experience in action

A short look at how we move from business challenge to strategy, design and a product people actually use.

Success stories

Experience in action

Recycle Bingo 2
Case study

Recycle Bingo 2

A mobile app for EGF that uses game mechanics to encourage correct separation of waste, rewarding players for recycling in their day-to-day routine.

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rede 1/4
Case study

rede 1/4

A social-impact platform created with Lisbon NOVA University, connecting students who need housing with hosts who have rooms to rent or share.

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Cadarso
Case study

Cadarso

Four watch and jewelry brands brought into one digital ecosystem, with a Prestashop storefront and an internal inventory app for stock control across stores.

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The best digital experience starts before the first screen is designed.

It starts by understanding the business challenge, the people behind it and what really needs to change. Then comes strategy. Then design. Then technology.

And when everything works together, experience becomes impact.

Talk to an expert ↗