Case Study · Linkroad
Connecting Generations Through Student Housing
Higher Education | IDX | Social Impact
Linkroad partnered with a Portuguese university to launch an innovative platform addressing Portugal’s student housing crisis. The project connects hosts with rooms to rent or share to students who need them, fostering trust, companionship, and meaningful intergenerational relationships.
Total Experience led the naming, branding, positioning, website development, and communication strategy, and is now building the matching platform that will streamline connections between students and hosts.
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Solution
A brand built from scratch, then the platform.
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Naming & Branding: crafted the project’s unique identity, from name to visual brand.
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Brand Positioning: defined the project’s vision, purpose, and tone of voice.
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Website Development: built and launched the presentation site.
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Communication & Campaigns: designed all campaign assets and manage social media and digital visibility.
About the client
A social-impact platform in higher education
The project is a social-impact platform created with a Portuguese university, connecting students who need housing with hosts who have rooms to rent or share. The presentation site is live.
Social impact · Student housing
Impact
What the programme delivered
01
Social impact
A real housing alternative for the 90%+ of relocating students who don’t secure a spot in student residences, out of 175,000+ students who relocate yearly in Portugal.
02
Strong brand launch
A distinctive identity and website built from scratch, live and recognizable from day one.
03
Mutual benefit
Connects students needing housing with hosts seeking extra income or companionship.
Technology
Brand, site, and a matching platform.
Brand identity
Naming, visual identity, and brand guidelines created from scratch.
Platform
Presentation website live; matching platform in development.
Scope
Branding, positioning, website, communication materials, social media, matching platform.
Timeline
Brand and website launched Dec 2024; matching platform planned Q1 2025.
A platform with social purpose? Start with the brand.
We can walk through how naming, brand, website and platform came together for this project, and how the same approach would work for yours.