Case Study · Cadarso × Linkroad
Cadarso:
Digital transformation ecommerce
Cadarso | Watch & Jewelry | Retail Ecommerce
Cadarso, a leader in the watch and jewelry sector in Spain, represents iconic brands such as Secrecy Jewels, Radiant, Watx, and Seiko, with a strong tradition of quality and design. In a world where sophistication meets technology, Cadarso identified an urgent need to elevate its digital presence, optimizing its websites to offer an experience that captures the essence of each brand.
As a strategic partner, Linkroad has led the redesign and maintenance of Cadarso’s digital ecosystem, approaching each brand with a tailored and cohesive strategy. We also collaborated on the development of an internal inventory management app, streamlining stock control across stores.
Gallery
Solution
Four brands, one ecosystem.
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Strategy and design: an all-encompassing approach, from the initial conceptualization of the stock app architecture to the visual design and full development of the websites.
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UX/UI: a unified interface that brings the unique essence of Secrecy Jewels, Radiant, Watx, and Seiko together in a cohesive user experience.
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Ecommerce: Prestashop implemented with customized functionalities, including detailed product pages, a redesigned checkout process, and AI-powered product recommendations.
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Delivery: each phase meticulously managed by our PMs, ensuring a flawless and timely delivery.
About the client
Cadarso
Cadarso is a leader in the watch and jewelry sector in Spain, representing iconic brands such as Secrecy Jewels, Radiant, Watx, and Seiko, with a strong tradition of quality and design.
Watch & jewelry · Spain
Impact
What the programme delivered
01
One ecosystem, four identities
Cadarso’s brands integrated into a single digital ecosystem without compromising the individuality of each brand.
02
Heritage, with innovation
A balance between respecting Cadarso’s legacy and introducing innovations aligned with current design and functionality trends.
03
Operational tools
An internal inventory management app that streamlines stock control across stores, giving Cadarso efficient operational tools.
Technology
Prestashop, customized end to end.
Platform
Prestashop with customized functionalities; internal inventory management app.
Platform
Detailed product pages, redesigned checkout, AI-powered product recommendations.
Scope
Redesign and maintenance of the digital ecosystem across Secrecy Jewels, Radiant, Watx, and Seiko.
Services
Development, digital product, strategy lab, growth, communication strategy, branding.
Several brands, one storefront? Start with the ecosystem.
We can walk through how a multi-brand ecommerce ecosystem and the supporting operational tools came together for Cadarso.